Cereal for Adults /
Kellogg’s Cereal
Kellogg’s Cereal
Type
Branding, Packaging Design
Branding, Packaging Design
The overview of this project was to come up with a cereal packaging design for adults. We are no longer kids and it is important that our cereal packaging reflects exactly that.
The challenge of this project was to neglect the stereotypical cereal box design. I explored many shapes and came up with two ideas, Concept A and Concept B. After much dilemma, I decided to push both concepts. The simple solution was to work on both ideas and see how far I can develop them.
The challenge of this project was to neglect the stereotypical cereal box design. I explored many shapes and came up with two ideas, Concept A and Concept B. After much dilemma, I decided to push both concepts. The simple solution was to work on both ideas and see how far I can develop them.
Concept A
Being a suitable cereal brand for adults was a key criterion when choosing the brand to work with. Brands like “Cheerios” and “Trix” strongly caters to the younger population while Special K caters more towards the adult population. I had an urge to change the Special K brand into a unisex design, leading to the creation of a b-line for Special K called “K+”. This packaging design is marketed towards high-end consumers.
Being a suitable cereal brand for adults was a key criterion when choosing the brand to work with. Brands like “Cheerios” and “Trix” strongly caters to the younger population while Special K caters more towards the adult population. I had an urge to change the Special K brand into a unisex design, leading to the creation of a b-line for Special K called “K+”. This packaging design is marketed towards high-end consumers.
Cereal Lid
Inside of the lid functions as a measuring cup of the recommended serving size.
Inside of the lid functions as a measuring cup of the recommended serving size.
Symbol
The positive sign symbolizes good health and better nutrients. This universal sign allows consumers to feel like they are making a good decision by buying this product. The target demographics are ambitious and aspiring young adults in their 20s.
Font
The font for the first concept is carefully created with geometric forms. The Kellogg’s logo must be on top of the K+ logo to show contrast between the two logos. This allows for easy identification of the logos, even when small. This first concept is more for the high-end consumers.
Alternate Direction
Concept B
The second concept is the charming and friendly side of Kellogg’s K+ brand. This packaging design focuses more on convenience and sustainability. Since cartons are known to a container for liquid food like milk, I used a simple yet direct statement to differentiate this design from its paradigm.
Logo
I chose Kabel for this second concept because it gives off a slick feeling like as if liquid is flowing out of the logo.
The second concept is the charming and friendly side of Kellogg’s K+ brand. This packaging design focuses more on convenience and sustainability. Since cartons are known to a container for liquid food like milk, I used a simple yet direct statement to differentiate this design from its paradigm.
Logo
I chose Kabel for this second concept because it gives off a slick feeling like as if liquid is flowing out of the logo.
*This project was not sponsored by Kellogg’s.
Project is for graphic design demonstration purposes only.
Project is for graphic design demonstration purposes only.